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Every Company is a Media Company

Every Company is a Media Company

Sponsored content from the New Media Management program at the S.I. Newhouse School of Public Communications.

In 1991 when Tim Berners-Lee built the first web site at an obscure research lab in Switzerland, he didn’t think he was launching a commercial revolution. But great ideas have a way of surprising us, and 25 or so years later no one would think to do any serious business without an online presence.

Today every serious company has a website and a 360-degree communications plan. Every company builds its brand through multiple channels. Every company is a media company.

The S.I. Newhouse School of Public Communications at Syracuse University, is one of the nation’s premier media schools, and the imperative to be online and in-tune with digital audiences is the basis of our leading graduate programs, especially the program in New Media Management (NMM).

Graduate students in the NMM program practice the application of innovative digital solutions to strategic communications problems in traditional and new media businesses. They work closely with faculty members in a guided professional digital communication experience in our state-of-the-art facilities. Core courses in the program cover topics like:

  • Technologies that shape state-of-the-art practices like SEO and SEM
  • Designing enterprise web and social media communications
  • Optimizing media through data-driven management
  • Managing strategic business processes like marketing and finance
  • Designing digital customer touch points like apps and responsive sites

Throughout the program, students work with real-world clients and companies like Foursquare and Sony Pictures Digital to solve digital marketing and strategic communications problems.

We invite you to learn more about us. If you’re interested in leading and managing the development of digital communication strategies, apply the New Media Management graduate program at Syracuse University. Click here to see the official program site.


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This site celebrates the people places, and culture that make Central New York one of the most vibrant and livable regions in the country. From Auburn to Utica, from Syracuse, to Ithaca, this is LivableCNY.

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